The second thing you need to do…come with an open mind.
If you’re not from here, you should definitely come with an open mind! Business meetings in the strip clubs complete with a five-star chef or the recording studio are a common occurrence. And it is important that you remember to look the part. Meaning...ditch the formal business attire. The great thing about the Atlanta music scene and hip hop industry as a whole is that they embrace all casualwear and langugae. Meaning: bring on the Nike tech-suit. And if you can't do that then find someone who can because you will make everyone else hot and uncomfortable with all those layers and buttons!
But seriously, whether it is tech or yoour favorite Fortune 500 company, corporations are very interested in the hip hop and by extension African American community. So much so that they are willing to hire people (be it through contracts or otherwise) to go into the studios and strip clubs to advocate and act on their behalfs. Hip hop is somewhere that you need to be if you are trying to impact or profit from the culture and that is just the reality of capitalism right now.
With hip hop being the biggest genre of music and our number one export that is a lot of money to leave on the table if you do not throw your hat in the ring. Big corporations know that so they are asking young black professionals to throw on something casual and close a deal.
If you need a boost of confidence while grinding to be discovered, know that the big corporations are ready to spend money on you. All you have to do is cultivate your audience, and if you plan to get plugged in, you can make it happen — no cap.
With that being said, the support for small business is still here. Atlanta shows love to all things black-owned and hip hop. If you are an artist looking to make moves around the city as long as you show love in return, you will be alright!